It can give you insights into the seasonality of certain search terms or even help you gauge how much interest there is for your products in a geographic region.įor example, let’s say you are a brick-and-mortar business based in Columbus, Ohio. Google Trends is a valuable tool for conducting market research. Try these 11 ways to use Google Trends for content marketing. With the help of Google Trends, you can create better, more relevant content that your audience will want to read. How to Use Google Trends: 11 Innovative Ways Instead, you should compare search terms to search terms and topics to topics. Google Trends measures and ranks these categories differently, so accurately comparing search terms and topics is difficult. A search term is a specific word or phrase, while a topic is a group of search terms that fit into the same general concept. Google Trends gives you information on both search terms and topics. It gives you insights into the seasonality of search terms or even helps you gauge how much interest your products have in a certain geographic region. Google Trends can be a valuable tool for conducting market research. You can also adjust your search based on the industry, category, time frame, location, and type of search (image, shopping, news, web, or YouTube). On the results page, you can see the interest over time, interest by subregion, and related topics. The Google Trends site also allows you to check the frequency of specific search terms. Current trends are from the past 7 days, while past trends date back to 2004. Google Trends is a search feature offered by Google that shows you the most popular search terms for a specific period. Learning how to use Google Trends for your content marketing gives you a valuable resource for relevant, trending topics that people want to engage with.Īs you read on, we’ll explore how to use Google Trends for SEO and improve your content marketing strategy. This is where online tools like Google Trends come in handy. But it can feel difficult to constantly think of useful and insightful topics that attract the right audience. To be successful with content marketing, you need to share high-quality content regularly. Maybe misspellings for this brand are also partly to blame for this.Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. There also is a pizza chain called "mod". Wait a min - is Google confusing Moz with Mozarella? If so, then this could be why there is such a huge spike for Moz. Google is showing pizza related keywords for Moz. To figure the reason for this issue, all you need to do is scroll down the page to view the related queries shown for "Moz" Now let's see why it looks like Moz has significantly more searches than Semrush & Ahrefs This is why the chart shown is so misleading. However, since Google Trends emphasizes the trending nature of the chart, it looks like Ahrefs has caught up with Semrush in total search volume. Over the last 12 months Ahrefs has grown much more than Semrush, but it's total search volume is still lower than Semrush. Semrush went from 60,500/mo to 74,000/mo in last 12 months, a growth of 22%.Īhrefs went from 33,100/mo to 49,500/mo in the same time frame i.e. To understand this, let's look at search volume growth for semrush and ahrefs over the last one year. If the chart was drawn based purely on search volumes, then the Ahrefs spike would've seemed much smaller and the relationship between the two (if any) could've been lost. So, when it shows the graphs of Ahrefs and Semrush over the last 18 years, it finds that they both peaked in Sep 2022 (current month). Google Keyword Planner is the right tool for comparing actual search volumes.īasically, every graph that Google Trends draws is normalized to 0 and 100, where 100 is the peak in the timeframe we've requested. Google Trends was built to see the trends of keywords and to compare between trending keywords. This helps us see the trends, and emphasizes spikes in searches compared to increase in volume of searches.Ģ. Google trends data is presented as an index that is normalized from 0 to 100. Here is an long article from 2016 by a Google data jounalist that explains how Google trends works.ġ. To understand this we need to know how Google Trends works and what purpose it serves.
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